About Tender Lovin’ Care

Who TLC is

Tender Lovin’ Care (TLC) creates intimate wellness products developed with physicians and scientists, and offers co-branding and private label intimate care.

At Tender Lovin’ Care, we specialize in nurturing your most personal inimate needs with gentle, effective products designed to celebrate and support intimate health.

Experience the confidence that comes from self-care tailored just for you.

Tender Lovin’ Care offers a fresh approach to intimate skincare, blending science and nature to create products that feel as good as they work.

Our commitment is to empower individuals through self-care rituals that inspire confidence every day.

Our Promise to You

We are committed to safe, non-toxic intimate care products for your most sensitive areas. Designed by doctors, infused with healing and regenerative ingredients, all while using the science of biomedicine to repair, rejuvenate, and support your most sensitive areas for a better and healthier sex life.

Sunset over an ocean pier

TLC was born out of a personal allergy to silicone. In our search for safe alternatives, we were struck by the surprising scarcity of options and the concerning findings in the market highlighting a clear need for better, safer intimate care products.

Tender Lovin' Care (TLC) intimate care lineup: intimate wash, lubricant and body care bottles

LIKE MANY OTHER PRODUCTS
Similar to deodorants, soaps, intimate washes and sunscreens, most intimate products prioritize profits over people, often at the expense of health. Consumers deserve safer, smarter, science-backed options that support sexual wellness. Silicone is a “forever” chemical that can remain in the body, potentially disrupting hormones, irritating sensitive tissues, and contributing to risks associated with erectile dysfunction. Additionally, many so-called “healthy” lubricants rely on harsh or misleadingly natural ingredients – such as vitamin E, coconut oil, and aloe – that may harm delicate mucous membranes, trap bacteria, and increase the risk of infections. These ingredients don’t create a safe or effective lubricant that lets you truly enjoy intimacy.

RESEARCH
Sexual wellness remains one of the most under-researched areas in health. Limited studies on product safety, long-term effects, and overall sexual well-being leave consumers vulnerable, unprotected, and underserved. The industry remains significantly behind, with limited access to research facilities necessary for rigorous and essential testing, highlighting a critical void in our domestic sexual health infrastructure.

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Meet Our Passionate Team

Danya Cohan, Tender Lovin' Care (TLC) team

Danya Cohan

Danya, ensures our team is positioned for success. She brings a fresh perspective to the brand, fostering experiences with Tender Lovin’ Care that are personal, engaging, and uplifting.

Dr. Ingrid Peredes, Tender Lovin' Care (TLC) team

Dr. Ingrid Peredes

Ingrid’s passion for women’s health fuels our dedication to quality and care, ensuring every product nurtures your natural beauty and promotes overall well-being.

Brad Baker, Innovation Team lead at Tender Lovin' Care (TLC)

Brad Baker

Brad leads our Innovation Team comprising doctors, chemists, and scientists dedicated to developing intimate care products that are safe, affordable, and outperform the competition.

James deCrescenzo Jr., Founder and CEO of Tender Lovin' Care (TLC)

James deCrescenzo Jr.

Founder & CEO

Brent Kopenhaver, Jr., Microbiologist at Tender Lovin' Care (TLC)

Brent Kopenhaver, Jr.

Microbiologist

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